Along with InGame Fantasy inventor Dan Cook, Fanamana was co-founded in 2013 by 3Advance partners Paul Murphy and Darren Gibney.

The game was born out of Dan’s obsession with baseball, his enjoyment of fantasy sports and his desire to create a more accessible game that could be played during live sporting event. The dream got closer to reality when he connected with Paul over coffee and shared the magic formula that made the game so special. Darren and Paul, both avid soccer players and fans, immediately saw the opportunity to use their passion for sports and technology to successfully introduce the world to a whole new type of fan experience: in-game fantasy.

24.3

MINUTES DAILY
User Engagement

3.5M+

PITCHES PROCESSED
Per Year In Real Time

7s

RESPONSE TIME
Real-Time Data Processing

24.3min

DAILY ENGAGEMENT PER USER

3.5M+

PITCHES PROCESSED A YEAR
In Real Time

7s

IN GAME RESPONSE TIME
iOS & Android

Starting with a functional proof of concept, the 3Advance team developed a raw version of the game using data from MLB’s open datasets. Throughout Fanamana’s lifetime, an agile development approach was employed where the game was continually tested, iterated on, and has pivoted significantly moving from a head-to-head, turn-by-turn social game to a multi-entry, contests format with legal, real-money winnings. The iOS and Android apps are served by a multi-tiered cloud platform that among other things, processes every pitch from every game, every day of the MLB season – in real time! In addition to baseball, the team has designed variations of the game for Football, Soccer, Cricket, Racing (F1/NASCAR) and Golf.

In addition to providing the 3Advance team with real-world startup experience, InGame Fantasy has in effect, been the test-bed for development of many of the team’s programmatic patterns, processes and platforms. The 3Advance internal products that have bloomed from within this test-bed include TrashTalker, a socket-based messaging platform, and PlayPusher, the highly scalable PUSH notification and campaign tracking service that is used for many other 3Advance mobile apps.

Wanna be starting somethin'?

We’re happy you’ve found us and are excited to share your vision. Maybe we can change the game together… Your move.

Let's Chat