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The Product Studio Model: Why it Works Best for Everyone

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June 23, 2024

At 3Advance, we've witnessed firsthand how the landscape of digital product development has evolved. Since 2010, we've partnered with numerous startups, learning from both their successes and failures. We've always adapted to both the economy and the needs of our clients, and it's rarely a case of taking orders and returning exactly what was envisaged. Our success is always tied to the startups that hire us, and recently we decided to publicly acknowledge how we see ourselves. Positioning is important. While every project is different than the one before, by signaling we are a "Digital Product Studio" (and not just an 'agency') we hope to attract even more founders that think like us, and can benefit from the full power of 3Advance. So what is this product studio we speak of? Well, let's explain.

The Digital Product Studio Advantage

Holistic Product Development

A digital product studio like 3Advance takes a holistic approach to product development. We don’t just build to spec; we partner with you from ideation through to launch and beyond. This means we’re involved in every aspect of the product lifecycle, ensuring that what we create is not only functional but also aligns with your business goals and user needs.

Focus on MVPs

We understand the importance of getting your product to market quickly. That’s why we specialize in developing Minimum Viable Products (MVPs). By focusing on the core features that solve your users' most pressing problems, we can reduce initial development time from six months to just three. This approach allows you to start gathering user feedback and iterating on your product sooner, fostering true product-led growth.

Collaboration and Validation

Unlike traditional agencies that might simply take your requirements and build accordingly, digital product studios emphasize collaboration and validation. At 3Advance, we engage in thorough discovery and user testing phases to ensure we’re building something that truly meets market needs. This iterative process, driven by real user data and feedback, helps mitigate risks and increases the likelihood of product success.

Expertise and Agility

Our team is composed of seasoned product managers, designers, strategists, and engineers who work cross-functionally. This diverse skill set allows us to handle all aspects of product development under one roof, from initial strategy to final implementation. By leveraging agile methodologies, we can adapt quickly to changes and continuously improve the product based on user feedback.

Why a Product Studio Over a Traditional Dev Agency?

Strategic Partnership

Digital product studios don’t just see you as a client; we see you as a partner. This means we’re invested in your success from day one. We challenge assumptions, provide strategic insights, and work closely with you to refine and optimize your product over time. This partnership extends beyond launch, ensuring your product evolves with the market and continues to meet user needs.

Integrated Teams

In a traditional agency setup, you might need to coordinate between multiple partners for design, development, and strategy. At a digital product studio, all these disciplines are integrated into one cohesive team. This reduces the friction and miscommunication that can occur when juggling multiple vendors and streamlines the development process.

Efficiency and Speed

Studios are designed to be nimble and efficient. By using proven processes and methodologies, we can deliver high-quality products faster and more cost-effectively than traditional agencies. This efficiency is crucial for startups and businesses looking to make a quick impact in their respective markets.

The 3Advance Commitment

At 3Advance, our success is intrinsically linked to that of our clients. Three years ago, we made a strategic shift to focus on product development, hiring product managers with an entrepreneurial mindset and experience. During this period, the concept of a product studio became more prevalent, and we recognized that this model aligns perfectly with our mission and values. We’re committed to providing a supportive and collaborative environment where non-technical founders feel welcome and empowered. By focusing on what truly matters and leveraging our expertise in product development, we help bring your vision to life in the most effective way possible.

If you’re ready to take your product from concept to reality, consider partnering with 3Advance. Let’s build something great together.